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M.Sc. Mass Communication, Advertising
& Journalism
Course: Degree program
Duration: 2 year
[ Prev ]
Eligibility: Graduate in any discipline. Final year students are also eligible. Admission is through an entrance test and interview and is confirmed only if the student cleares graduation exams.

Objective:
Mass Communication is institutionalised and source-specific. It functions through well-organised professionals and has an ever-increasing interface. To become a journalist or media personality one should have an inquisitive mind, will power, an aptitude for presenting information in an accurate, concise and effective manner.

This program focuses on these parameters. It is a combination of print media, Advertising, Reporting, Copy Writing and Communication Research.

The MassCoMedia USP:
. The degree program
. A judicious mix of practical and classroom teaching.
. Industry standard studios, editing tables and e-classrooms
. One-to-one student to computer ratio
. Student is made to work on live market projects he/she should be far ahead of peers at other institutions.

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Course Content
Semester 1   Semester 2
Introduction to Communication   Introduction to Media Technologies
Introduction to Mass Communication   Introduction to Public Relations
Introduction to Journalism   Journalistic Reporting & Editing
Introduction to Advertising   Advertising Design & Principles
Introduction to Computers   Project Report
Communication & Soft Skills    
Practical    
Semester 3   Semester 4
Introduction to Printing Technologies   Introduction to Communication Research
Introduction to Production Technologies   Introduction to Photography
Introduction to Newspaper Management   Mass Communication Ethics & Laws
Introduction to Copywriting, Visualization & Campaign Effectiveness   New Media Technologies
Introduction to Mass Comm. & Society   Project Report
Practical    
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