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B.Sc. Mass Communication,
Advertising
& Journalism |
Course: Degree program
Duration: 3 year
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Eligibility:
Class 12th. Those appearing in 12th exam also eligible. Admission subject to clearing of 12th exam. Test followed by interview.
Objective:
Journalism is concerned with collection and dissemination of news through the print media and electronic media. Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, the job has become more challenging. Mass Communication is one of the processes of communication operating in the Society at a wider level. Electronic Media with its various forms have upgraded the study of Mass Communication, Journalism and Advertising.
A qualified professional can take up a job of educating, informing, persuading, interpreting and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offer great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising.
The MassCoMedia USP:
Students get a chance to be part of the on-going content development work being undertaken at the Institute that strengthens their portfolios and increases job potential.
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| Course Content |
| Semester 1 |
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Semester 2 |
| Principles of Communication |
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Mass Communication Concepts & Processes |
| Global Comparative Media |
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Print Media & Photojournalism |
| Information Technology |
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Reporting & Editing -I |
| History & Industry of Mass Communication |
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Communication Skills |
| Communication & Soft Skills |
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Computer Application For Journalism |
| Practicals |
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Practicals |
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| Semester 3 |
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Semester 4 |
| Reporting Techniques & Skills |
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Basics of Camera, Light & Sound |
| Editing: Concepts & Processes |
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Advertising: Concepts & Principles |
| Reporting & Editing Lab |
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Advertising through Print, Radio & TV |
| TV Journalism & Program Formats |
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Press Laws & Media Ethics |
| Television Production: Idea to Screen |
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Television Production Lab |
| Practicals |
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Operation & Handling of Video Equipment |
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| Semester 5 |
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Semester 6 |
| Event Management: Principles & Methods |
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World Media Scenario |
| Organization & Management |
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Contemporary Media Technology |
| Research Methodologies For Media |
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Radio |
| Cyber Journalism |
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Government Information System |
| Public Relations |
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Project Report |
| Practicals |
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Practicals |
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TV Studios
