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Short-Term Programs

Admissions open for July 2012 batch. Upcoming Entrance exam on May 19, 2012. For booking a seat call:Suruchi 098712 46662 & Gayatri 098712 96662


B.Sc. Mass Communication, Advertising & Journalism

Course: Degree program Duration: 3 year
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Eligibility: Class 12th. Those appearing in 12th exam also eligible. Admission subject to clearing of 12th exam. Test followed by interview. Objective: Journalism is concerned with collection and dissemination of news through the print media and electronic media. Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, the job has become more challenging. Mass Communication is one of the processes of communication operating in the Society at a wider level. Electronic Media with its various forms have upgraded the study of Mass Communication, Journalism and Advertising. A qualified professional can take up a job of educating, informing, persuading, interpreting and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offer great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising. The MassCoMedia USP: Students get a chance to be part of the on-going content development work being undertaken at the Institute that strengthens their portfolios and increases job potential.

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Course Content

Semester 1

Semester 2

Principles of Communication

Mass Communication Concepts & Processes

Global Comparative Media

Print Media & Photojournalism

Information Technology

Reporting & Editing -I

History & Industry of Mass Communication

Communication Skills

Communication & Soft Skills

Computer Application For Journalism

Practicals

Semester 3

Semester 4

Reporting Techniques & Skills

Basics of Camera, Light & Sound

Editing: Concepts & Processes

Advertising: Concepts & Principles

Reporting & Editing Lab

Advertising through Print, Radio & TV

TV Journalism & Program Formats

Press Laws & Media Ethics

Television Production: Idea to Screen

Television Production Lab

Practicals

Operation & Handling of Video Equipment

Semester 5

Semester 6

Event Management: Principles & Methods

World Media Scenario

Organization & Management

Contemporary Media Technology

Research Methodologies For Media

Radio

Cyber Journalism

Government Information System

Public Relations

Project Report

Practicals

Why Choose MassCoMedia Expert Faculty in india

Expert Faculty advertising courses in india

Campus

Placement Opportunities

Web	www.masscomedia.com

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