|
 |
Event Management &
Corporate Communication |
Course: MassCoMedia Program
Duration: 6 months |
| [ Prev ] |
Eligibility:
Graduation in any discipline. Students appearing for their final year examination are also eligible. However, admission will be confirmed on their clearing the examination.
Admission is through an entrance test and interview.
Objective:
An exhaustive program aimed at preparing students for work in the professional areas of event management, corporate communication and marketing management. Students will be able to develop awareness about managing large-scale events and have in-depth knowledge about the business environment and marketing practices. They will also acquire an understanding of the importance of media and market research, strategising, budgeting and marketing. Students can opt for specialisation by working on a live project or make a presentation.
The one-year program is spread over two terms, each of nearly six-month duration.
The MassCoMedia USP:
Students get an opportunity to be a part of the marketing, content development and event management projects undertaken by the institute thus enhancing job prospects and provide value addition to their portfolio.
|
|
|
|
|
|
|
| Course Content |
| Term 1 |
|
Term 2 |
| Introduction to Event Management |
|
Event Planning, Promotion & Logistics |
| Event Management Concepts |
|
Event Coverage, Stagecraft Design & Coordination |
| Marketing and Promotion |
|
Corporate Communication |
| Advertising Management |
|
Celebrity Management |
| Photography |
|
Brand Management |
| Media & Market Research |
|
Crisis Management |
|
|
Event Evaluation |
| |
|
Proposal, Presentation |
| |
|
|
|