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Master Program in Advertising,
PR and Marketing |
Course: MassCoMedia Program
Duration: 1 year |
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Eligibility:
Graduation in any discipline. Students appearing for their final year examination are also eligible to apply. However, their admission will be confirmed on their clearing the examination.
Admission is through an entrance test and interview.
Objective:
An exhaustive program aimed at preparing the student for the advertising and PR industry. The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum includes organizational behaviour, public relations, marketing communication and strategizing. Students can opt for specialisation by working on a live project or make a presentation.
The MassCoMedia USP:
Students will get a chance to be a part of the marketing, content development and event management projects undertaken at the institute. This would lead to better job prospects and provide value-addition to their portfolio.
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| Course Content |
| Semester 1 |
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Semester 2 |
| Advertising Strategies |
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International Marketing & Advertising |
| Public Relations |
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Corporate Communication |
| Photography |
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Consumer Behaviour |
| Marketing and Promotion |
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Advertising Creatives |
| Media Research |
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Crisis Management |
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Practical Assignment |
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TV Studios
